Did you realise that consumers watch 1 billion hours of YouTube every day? That works out to 8.4 minutes per day per person!
Marketers find it difficult to ignore the video marketing channel due to its enormous appeal. However, with such widespread appeal comes fierce rivalry. How can you stand out in a channel that has a limitless bank of video content?
We’ve all been guilty of binge-watching cat videos for hours on end. There’s nothing to feel embarrassed about! How might marketers divert attention away from these well-known cats in order to increase views on their own YouTube channels? This is precisely what this post wants to deliver for you – since if you’ve invested time and money in video, you not only want, but you require a return!
It’s time to work strategically to increase your channel’s subscriber base. Here are 5 quick ways to increase your YouTube subscriber count.
Table of Contents
#1 Your YouTube Channel Should Be Cleaned
Before we get into the meat of the matter, a little housekeeping is required. While you may believe that everything your company does is flawless, you are not Beyoncé, and your audience may not. It’s difficult to believe, but it’s necessary to take a step back from yourself and put yourself in the shoes of an outsider from time to time.
Taking a serious look at your YouTube channel and re-evaluating what’s there will almost certainly lead you to the conclusion that some old content should be removed—whether it’s outdated, poorly produced, or simply a flop of a video that should have never made it up there in the first place. If you have something like this associated with your brand, it will immediately turn off that lead and cause them to lose faith in it. Delete it and don’t think about it again!
#2 Create and share only highly watchable content.
Yes, I realise this is a no-brainer, but YouTube is so cluttered that it’s tempting to think you can get away with publishing low-quality stuff. You can’t, of course! The only way to truly differentiate yourself from the competition and expand your subscriber base is to generate the finest of the best content in your niche.
The key to achieving this is to plan ahead of time during pre-production. Here are a few ways you can outperform your competitors in this area:
- Do Your Research
- Script ahead
- Purchase the necessary equipment for a home studio.
- Make your video’s initial ten seconds the most memorable.
#3 Finish your video by hinting at the next project you’re working on.
Subscribing to a YouTube channel is an act of waiting. If you’ve done your job well, viewers who have just seen what your brand is about will be eager to learn more.
The most natural method to persuade people to subscribe is to hype your upcoming video and make it apparent why it’s not to be missed.
Of course, this necessitates a firm grasp on your YouTube content schedule and an understanding of what’s coming next. (I’ll get to that later.)
#4 Make your video thumbnails unique
A thumbnail is a still image with a resolution of 1280 × 720 pixels that serves as a cover for your video. Consider it a miniature movie poster. It’s your best and only chance to get someone to see your film. (With the exception of your video titles, but more on that later.)
Why bring this up here since we’re not talking about increasing YouTube views today (we’ve had a distinct post for that). Because bespoke thumbnails that are consistent and professional are an important part of your channel’s branding. They can assist new viewers and have a better understanding of who you are as a video content developer.
Make all of your thumbnails have the same branding. Use the same text, colour palette, or even frame composition to let people know they’re watching a video from your channel (at least subconsciously).
#5 Collaboration with other creators is a good idea
This is related to Tip #4: Create a community. Make use of your contacts to identify other YouTube creators with whom you may work and benefit from each other’s viewers. After all, your audience believes in you, and their audiences believe in them.
Once you’ve established a following, you may find that your followers propose possible collaborations. In the meantime, go on YouTube and hunt for suitable collaborators in your industry. If you come across someone who appears to be potential, reach out to them.